THAIBEV SIGN UP BARCELONA AND REAL MADRID

THAIBEV SIGN UP BARCELONA AND REAL MADRID

 MAY 01, 2012

BANGKOK (1 May 2012) – Thaibev, the producer of Chang Beer, scored a historic achievement in the last week when they signed up as sponsors of both Spanish giants Real Madrid and Barcelona.


The move was reported to be worth THB 500 million (USD 16 million ).


“We thought about a tour in the Asian region this summer. However, we eventually decided to stay at home because we have the Euro 2012 Championship during that period this year,” said Faus. “All nine of our players who went to the World Cup in South Africa will play in these Euros, while many of our youth team will compete in the London Olympics. So, we decided to postpone this tour potentially for next year,” said Barcelona vice president Javier Faus to the Thai Nation.


“Chang beer and the Thai people are delighted and honoured to be part of arguably the best team in the world,” said Sorrakit Latitham, ThaiBev marketing manager. “ We’re not just a sponsor, we’re your partner. And, in line with our chairman’s philosophy, we believe in long-term partnership.


“We’re very happy to be part of your set-up and we hope that you will accept us as a member of your family too. We hope one day to be able to return the hospitality when you visit our country.”


PIX: Sorrakit Latitham, ThaiBev marketing manager (left) with Barcelona vice president Javier Faus (right)